Wealth is a new startup aiming to simplify personal finance and estate planning. They use advanced technologies to bring order to the chaotic world of asset management. We partnered with their product and marketing teams to create and launch the Wealth brand, marketing website, web app, and an extensive design system.
We did:
Visual Identity / Web Design / UI/UX Design / Design System
We did:
Visual Identity / Web Design / UI/UX Design / Design System
Custom Illustrations for All Use Cases
The illustration system for Wealth complements the overall brand and communicates with users in a gentle manner. To enhance the experience of typically difficult processes, such as documenting a last will and testament, we introduced a sense of humanity and simplicity in the product by leveraging soft, graceful shapes for the illustration style. The end result is a multi-tiered system, featuring pictograms, icons, and full-size illustrations.
Why Wealth Matters
After defining the benefits of Wealth’s solution, we sought to market the product through humanizing storytelling throughout the website. The homepage leverages assorted cards showcasing possible scenarios of life milestones to make connections for how a user could be better prepared for each.
Estate Planning for Everyone
We utilized people-first messaging and visual storytelling to convey how Wealth is an important resource for everyone, regardless of their financial status or age.
The First Digital Estate Planning Platform
In partnership with Wealth’s brilliant team, we created a revolutionary platform that optimizes multiple processes for estate planning and asset management.
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UI Playbook
We created a single guide grouping together every element needed to build Wealth's digital solutions and allow for future iteration. The playbook identifies the main components and the principles of their interaction.
